Reapit in Australia & New Zealand:

About Reapit

Build and grow with Reapit

People and property connected through innovation and technology.

15k+
estate agency branches worldwide
78k+
Sales & lettings agents
1m+
Properties under management
25+
YEARS SUPPORTING AGENCIES LIKE YOURS

The Path

Our story

Reapit is the original, end-to-end business technology provider for estate agencies of all sizes. We've been helping sales and lettings agents to build relationships and grow their businesses for more than 25 years. Our technology connects property professionals in Europe, the Middle East, Australia, and New Zealand with buyers, sellers, tenants and landlords to power the relationships that change lives.

1997

Reapit founded

Founded by George Stead, a successful London estate agency director.

2005

The business expands

Opened seconds UK office in Solihull.

2007

Further UK growth

Opened third UK office in Leeds.

2008

Sales and lettings combined

Launched a combined front office sales and lettings CRM platform.

2009

A move into Scotland

Opened fourth UK office in Edinburgh.

2012

UK’s first agency software suite

Launched the UK's first full estate agency software suite (sales, lettings, property management, and client accounts).

2015

Analytics and value reports

Introduced analytics software and value reports.

2016

New London HQ

Moved to our current UK head office in Farringdon.

2017

Backed by Accel-KKR

Backed by US-based private equity firm, Accel-KKR.

2018

Expansion into Australia

Went global, joining forces with Australia's leading real estate CRM provider, Agentbox.

2019

An open platform

Became the UK's first property technology provider to open its platform to third party developers.

2020

The Reapit AppMarket

Opened the UK's first PropTech app marketplace, the Reapit AppMarket.

2021

More Australian growth

Expanded the Australian business, acquiring PropTech marketing agency, Agentpoint.

2022

Further global expansion

Australian property software company, Console, and Danish marketing technology provider, Mindworking, became part of Reapit.

2023

New lettings innovation

Inspect Real Estate, a provider of innovative time-saving workflow productivity software for lettings professionals, joined the business.

2023

Reapit and PayProp join forces

Leading automated payment and reconciliation platform provider, PayProp joined forces with Reapit to deliver greater value and innovation to estate and lettings agents worldwide.

Our AUS & ANZ team

Australia & New Zealand leadership team

Simon Berglund
General Manager

Simon has over three decades of executive leadership expertise across SaaS, enterprise resource planning, governance, risk & compliance and environmental, social & governance frameworks, with a strong focus on AI enablement. He previously held leadership positions at Diligent, Sage, and SAI Global. With a passion for empowering people, building strong partnerships, and delivering tangible impact for real estate agencies, he is committed to driving innovation that puts customers at the centre.

Lee Ayliff
Regional Vice President, Customer Operations

Lee has been with Reapit for 10 years, starting with Agentbox before its acquisition. He provides strategic oversight of implementation, training, and support, driving operational excellence across Reapit’s regional SaaS solutions and ensuring clients get the most from our technology. His earlier career in the UK spanned Financial Services and senior operational leadership roles in the credit reference and e-learning industries.

David Bliss
Head of Sales

With close to 10 years as Head of Sales at Agentbox, and firsthand experience as a licensed agent, David has unmatched insight into the real estate CRM market. After Agentbox’s transition into Reapit Sales, he continues to leverage his unique combination of deep product knowledge and effective sales strategies to guide his team in delivering technology that serves the property industry.

Simon Cashman
Director of Corporate and Enterprise Accounts

For more than 25 years, Simon has been active in PropTech, variously holding senior roles in sales, marketing, and as General Manager, CRO CEO of leading brands, while also gaining real-world experience as a real estate agent and founding two of his own businesses. During this time, he has built extensive experience in strategic revenue growth, steering sales, marketing, negotiation, business consulting, management, as well as corporate and enterprise growth planning. This enables him to help agencies scale and sharpen their operating models, making them more efficient, resilient, and well-positioned for long-term success.

Amit Gunvant Gandhi
Regional Finance Officer

As a chartered accountant for more than 18 years, Amit brings extensive experience in financial planning, reporting, budgeting, M&A and investor relations. Having previously held leadership positions at IBS Software and Deloitte, his advanced analytic skills and commitment to leading teams combine to deliver sustainable business growth and financial stability for the business.

Olivia Hanna
Head of Field Marketing

Olivia is a strategic digital marketer and demand generation specialist with more than a decade of experience spanning the real estate and SaaS sectors. She brings deep expertise in go-to-market strategy, leading successful product launches, digital campaigns, and brand-building initiatives across both SMB and enterprise markets. Throughout her career, Olivia has built a strong track record of driving measurable growth, improving customer experiences, accelerating demand and delivering sustainable revenue impact.

Courtney (CJ) Hill
Head of Account Management

When InspectRealEstate joined Reapit, Courtney brought her passion for helping businesses harness innovation in new ways. With over 25 years in real estate, she has led high-performing teams, launched transformative initiatives, and built strong industry partnerships that help both her clients and her own teams scale and succeed.

Charlie Holland
ANZ Regional Chairman

Charlie has led FinTech businesses as a Managing Director and CEO for nearly 20 years, including five at Console Cloud (now Reapit PM). With expertise in online payment systems, e-commerce, sales management, business development, and contract negotiation, he shapes strategic direction, oversees key initiatives, and works with leadership teams to ensure the business operates efficiently, meets its objectives, and achieves long-term success.

Shaun Mahony
CEO Move Me In

Shaun has built his career in the utility services industry, including as a Manager at Lumo Energy and a decade as General Manager at Direct Connect, the largest utility connection service nationally at that time. Skilled in team building, sales, key account management, contract negotiation, and business process improvement, Shaun served as the founder-CEO of Move Me In since 2017. Under his leadership, the company led the industry’s digital transformation. It became the fastest-growing company in its sector and a recognised force in the industry before being acquired by Reapit. Shaun continues to lead the company and its teams with the same focus on growth and impact.

Tracy McPhee
Head of Account Management

Tracy brings deep front-line and leadership experience to Reapit. After several years managing sales and service centres in PropTech, she joined Console (now Reapit PM) in 2016, where she led Client Services before stepping into the Head of Customer Success role. Tracy has delivered measurable improvements in service quality, client satisfaction and retention, and she’s known for mentoring her team to carry the same customer-first mindset into every interaction. 

David Sloane
Senior Director, Business Operations

David has spent his career keeping the gears of people-focused businesses turning. After more than 10 years in managerial roles and another 10+ years in senior positions at Reapit, he has developed deep expertise in technology, operations, account management, and team leadership. He makes sure corporate operations run efficiently while steering transformation and supporting the ANZ region to succeed.

Our executive team

Global leadership team

Mark Armstrong
CEO

Mark has 30+ years’ experience in enterprise technology, within diverse sectors such as enterprise application support, application development, SaaS, and business process management. He's held senior leadership roles at Rimini Street, a market leader in third-party support; Progress Software, a leading platform provider for developing and deploying strategic business applications; and LexisNexis Visualfiles, where he was responsible for driving many of the property industry’s data integration standards.

Patrick Aalbers
Chief Marketing Officer

Patrick Aalbers leads Reapit’s global marketing strategy, overseeing brand, demand generation, product marketing, and communications. Patrick has over 20 years of experience in B2B SaaS, FinTech, and PropTech, having held senior marketing roles at Aareon, Backbase, and TomTom Telematics. He has a proven track record of building high-performing teams, aligning marketing with commercial goals, and driving measurable growth across international markets.

Steve Dobson
Vice President, Business Operations

Steve has 20+ years’ experience in finance and operational roles at technology companies. His previous roles include Commercial Finance Director at legal intelligence provider, LexisNexis; and most recently Revenue Operations Director, EMEA and LatAm for Rimini Street, a market leader in third-party support.

André Holtshausen
General Manager, Payment Services

André is responsible for Reapit’s payment services around the world as well as PayProp in North America. Working with banks, regulators and FinTech organisations, he finds innovative and compliant structures and processes to continue extending our worldwide leadership in how residential letting payments are facilitated. André started his career at PwC as a qualified chartered accountant. After moving into FinTech, he spent more than 18 years growing PayProp across South Africa, the UK and North America

Josua Loots
Chief Legal Officer, Reapit

Josua oversees coordination of corporate legal, compliance and risk across the UK, South Africa, Denmark, Australia, Canada and the US, engaging daily with matters involving commercial law, technology law, IP law, contracts, and corporate governance.

Sally Lund
General Manager, Denmark

Sally has worked in the property industry for more than 20 years. Her unmatched understanding of PropTech innovation and customer requirements in combination with the trust of our customers has led Mindworking to its current position as the Danish market leader. She lives in Aarhus with her family. In the summertime, you will find Sally cruising with her husband and two sons in a customised auto camper.

Matt McGown
Chief Product Officer

Matt founded, grew and exited his own business in 2013. Since then, he's held various senior leadership and advisory roles, all focused on moving the revenue and profitability dials of technology businesses. His areas of expertise include product development; marketing; sales; onboarding and support; and management reporting.

Katherine Nisbet
Chief of Staff

Katherine brings extensive public and private sector experience in senior coordination and strategic support roles. She served as Principal Private Secretary to the Director of EU and International Trade at the Department for Environment, Food and Rural Affairs, and worked in the Private Office of the National Statistician at the Office for National Statistics. Most recently, Katherine was Chief of Staff at electric vehicle charge point operator Believ. Katherine holds a BSc with Honours from the University of Stirling and a Master’s degree from Kingston University.

Dawson Scott
Chief Technology Officer

Dawson is a distinguished technology leader with over 20 years' experience managing global companies. He has held prominent roles such as CTO and VPE at DPD Group, Rolls-Royce, and EMBL, and Head of Engineering at True Corporation. His expertise includes innovation through M&A and R&D, technology architecture, risk management, and corporate strategy. Dawson excels in scaling operations, driving digital transformation, and implementing advanced technologies to optimise business performance.

Suzie Woodhams
Chief People Officer

Suzie has extensive experience in technology sector HR, where she has led mergers, acquisitions and integrations from a people perspective, working across organisations such as TelecityGroup (acquired by Equinix), Optivo (now called Southern Housing), and Pagero (acquired by Thomson Reuters). Suzie also serves on the Board and RemCo at AbilityNet, a charity that helps people of all ages with disabilities improve their lives using technology. She holds an honours degree in Psychology and a Fellowship in the Chartered Institute of Personnel and Development.

Jeff Wylie
Executive Vice President, Corporate Development & Strategy

Jeff is a chartered accountant with 30+ years’ experience within the technology, corporate finance and venture capital industries. He's held CFO roles at businesses such as Kana Software, an Accel-KKR backed CRM software business that was acquired by Verint Systems for over $500 million in 2014; and Meridio, acquired by Autonomy in 2007. He has also worked as part of EY and IBI Corporate Finance.

Hans Vogelberg
Chief Financial Officer, Reapit

A chartered accountant with over 20 years of experience, Hans leads financial strategy, planning, and reporting, drawing on a strong track record in corporate finance, fundraising, and international team leadership.

Our Board

Board members and advisors

Mark Armstrong
CEO

Mark has 30+ years’ experience in enterprise technology, within diverse sectors such as enterprise application support, application development, SaaS, and business process management. He's held senior leadership roles at Rimini Street, a market leader in third-party support; Progress Software, a leading platform provider for developing and deploying strategic business applications; and LexisNexis Visualfiles, where he was responsible for driving many of the property industry’s data integration standards.

Rob Palumbo
Co-Managing Partner, Accel-KKR

Prior to Accel-KKR, Rob worked in the technology investment banking practice at Deutsche Bank and Stephens Inc. Rob started his career as a mergers and acquisitions analyst at Alex Brown & Sons in Baltimore, MD in 1990. He holds an A.B. from Princeton University.

Maurice Hernandez
Managing Director, Accel-KKR

Maurice founded Accel-KKR's London office and has headed the firm’s European activities since 2010. Prior to joining Accel-KKR, Maurice was a member of Deutsche Bank’s Mergers & Acquisitions team. Maurice previously worked at Needham & Company where he worked with emerging enterprise technology businesses, Robertson Stephens, a growth sector focused investment bank, and Excite.com, a leading web services portal. He received a B.S. in Applied Economics and Management from Cornell University.

Park Durrett
Managing Director, Accel-KKR

Prior to joining Accel-KKR, Park was a Principal at The CapStreet Group, a lower middle market private equity firm. Prior to CapStreet, Park worked with Technology Crossover Ventures and 3i Group focused on originating and executing late stage growth equity investments in leading information technology companies. Park started his career in the technology investment banking group of Robertson Stephens & Company. He received his M.B.A. from the Kellogg School of Management at Northwestern University and his B.S. from Cornell University.

Johnny Van Siclen
VP, Accel-KKR

Prior to joining Accel-KKR, Johnny founded EarnSmart and Zypae, two distinct payments focused technology businesses. Prior to EarnSmart and Zypae, Johnny was an Analyst in the Technology Group at Stifel and the Diversified Financials Group at Keefe, Bruyette & Woods. While at Stifel/KBW, Johnny was involved in a variety of M&A advisory and financing transactions in the technology and financial services sectors. He received his B.A. in Economics and Environmental Studies from Amherst College.

Adrian Gill
Chairman, Autoenhance.ai

After training as a Chartered Accountant, Adrian spent more than 20 years as a Director of the UK's largest estate agencies including Connells, LSL and Leaders Romans. Adrian is now Chairman of Autoenhance.ai, who use AI to enhance property photos. In addition, he is a non-exec Director for a number of other PropTech businesses, including Reapit.

Mark Duffell
CEO, isolved

Based in Orange County, California and UK born and raised, Mark boasts more than 35 years of software and SaaS experience including his current role as CEO of isolved and his most recent role as President and CEO of Episerver (now Optimizely). He also held the position of Chairman of the Board, President and CEO at Kana Software, Inc. and was President and COO of Epicor Software Corporation. Mark is known for his operational expertise, strong financial stewardship, and importantly customer- and sales-centric leadership, having started his career in sales and never forgetting its critical role in customer experience and company growth.

Rachel Spasser
Advisor, Managing Director, Accel-KKR

Rachel provides strategic guidance and commercial leadership across Accel-KKR’s portfolio. Prior to joining Accel-KKR, Rachel was SVP and CMO for Ariba, Inc. (acquired by SAP). Before that, she worked in executive roles with cloud software and Internet-related companies including IBM and KnowledgeStorm Inc. With 30+ years' experience in general management, marketing leadership and business development for growth-oriented companies, Rachel has spent the past 25 years focused on the B2B technology sector. She holds an MBA with honors from the Goizueta Business School at Emory University and a Bachelor of Arts degree from the University of Pennsylvania.

Our Investors

Accel-KKR

Accel-KKR is a technology-focused investment firm with $19 billion in cumulative capital commitments. The firm focuses on software and tech-enabled businesses well-positioned for top-line and bottom-line growth.

At the core of Accel-KKR’s investment strategy is a commitment to developing strong partnerships with the management teams of its portfolio companies and a focus on building value alongside management by leveraging the significant resources available through the Accel-KKR network.

Accel-KKR focuses on middle-market companies and provides a broad range of capital solutions, including buyout capital, minority-growth investments, and credit alternatives.

Accel-KKR also invests across various transaction types, including private company recapitalisations, divisional carve-outs and going-private transactions. Accel-KKR’s headquarters is in Menlo Park, with offices in Atlanta, London and Mexico City.