With the festive season upon us, it's an ideal time for us in the real estate industry to express our gratitude to our clients. The right Christmas gift can strengthen our client relationships and leave a lasting, positive impression.
We share some innovative, cost-effective Christmas gift ideas, perfect for both digital and in-person gifting.
1. Personalised Digital Greetings
A personalised Christmas e-card or video message is a thoughtful, budget-friendly gift in today's digital world. You could:
- Customise e-cards with your client's name and a heartfelt festive message. Agentbox’s built-in email marketing templates can assist with this!
- Record a short video greeting from your team, adding a personal and warm touch.
Here are some great examples to get those creative juices flowing!
2. Branded Festive Merchandise
Branded gifts can keep you at the forefront of your clients' minds. Consider:
- Custom Christmas ornaments featuring your agency’s logo.
- Branded calendars for the upcoming year, featuring local landmarks or property tips.
- “Ugly” Christmas Sweaters with your agency’s logo or colours.
- Cookie cutters of your logo.
- Branded gift wrapping for all their gifts
- Indoor desk plant with your brand logo on the pot (can’t forget you if they have to water your plant every day!)
3. E-Gift Vouchers
E-gift vouchers are a versatile and appreciated option. They can be:
- For local businesses, supporting the community whilst gifting your client.
- For online services or subscriptions that align with homeownership or property interests.
Stuck for some ideas? Check out these great examples here.
4. Festive Food Hampers
Everyone loves a festive treat. You might assemble hampers with:
- A selection of local delicacies, like artisan chocolates or gourmet snacks.
- A mix of festive treats catering to various tastes and dietary requirements.
Here’s a list of great locally-owned hamper companies to get you started:
- LVLY - Beautiful floral and edible hampers with fast delivery
- Gormet Basket - Wide variety of high-quality hamper goodies for your top-tier clients
- The Gormet Pantry - One of Australia’s largest hamper gift suppliers with options for all budget types
- Ellar Boutique - Curated gifts special for real estate
- Hamper Emporium - Major hamper supplier with gift options for all
5. DIY Property Care Kits
A practical gift, particularly suitable for new homeowners or tenants. These kits could include:
- Basic tools and maintenance items, like measuring tapes or screwdriver sets.
- Eco-friendly cleaning products, promoting sustainable living.
6. Virtual Event Tickets
Gift an experience with tickets to a virtual event, such as:
- Online cooking classes or wine tastings, offering a unique and enjoyable experience.
- Virtual tours of museums or galleries for those who appreciate culture.
Some great ideas for places to begin looking for these events include:
7. Plantable Christmas Cards
Go sustainable this Christmas, and send your clients an eco-friendly Christmas card:
- Grow into a plant, offering a sustainable and enduring gift.
- Come with instructions and symbolise growth and prosperity, akin to the real estate journey.
This option is becoming more and more popular over the years, with many news agencies stocking up on these cards. However, if you’re out of luck for finding some near you, there are some great online options to consider:
8. Custom Real Estate Infographics
Offer something educational and informative, like:
- An infographic on property trends in their area.
- Tips on home maintenance or decoration, specifically tailored to their property
- Christmas campaigning
- New listings during the holiday period
Here are some great examples of how other agents are doing it:
9. Donation in a client or landlords Name
A donation to a charity can be a deeply meaningful gift. Consider:
- Donating to a charity that resonates with your client’s values or supports the local community.
- Providing a certificate of donation as a keepsake.
10. Local Art or Crafts
Supporting local artists or craftspeople by gifting:
- Small paintings or prints that reflect the local area or property themes.
- Handmade crafts that add a personal and local touch to any home.
Christmas is an opportunity to reinforce relationships and show gratitude to your clients. From digital greetings to thoughtful, personalised gifts, there are many ways to show your appreciation.
The best gifts reflect thoughtfulness and consideration for the recipient’s preferences. Tailoring your Christmas presents to your clients can enhance your agency’s reputation and strengthen your client relationships well into the new year!
