The Reapit Group

Put growth on repeat

Reapit's secret sauce - there's two main ingredients…

Our products and our people

The Reapit Group

Founded in 1997, The Reapit Group is a CRM and Trust Accounting software provider specialising in the residential real estate sector. Bringing 20 years of innovation to the property market, their award winning platforms provide everything real estate agents need to run and grow their business, from sales to property management, front office to back office, and everything in between.

The driving force behind Reapit’s ethos is a commitment to help agencies put growth on repeat by bringing all their data together for a single customer view and a strong service and training model, which has helped to grow leading brands such as MICM, Melbourne Real Estate, Starr Partners, Castran, Ausin, Knight Frank, Stone Real Estate, Savills, Alexander Phillips from PPD and O’Brien Real Estate. The Reapit open platform partner program is at the hub of a proptech ecosystem delivering tested solutions and increasing choice of tools for agents.

Together, the group provides software solutions to over 20,000 users worldwide and employs 150 people across its five offices in the UK and Australia.

Our investors – Accel-KKR

Accel-KKR is a technology-focused investment firm with $4.3 billion in capital commitments. The firm focuses on software and IT-enabled businesses well-positioned for topline and bottom-line growth. At the core of Accel-KKR’s investment strategy is a commitment to developing strong partnerships with the management teams of its portfolio companies and a focus on building value through significant resources available through the Accel-KKR network.

Accel-KKR focuses on middle-market companies and provides a broad range of capital solutions including buyout capital, minority-growth investments and credit alternatives. Accel-KKR also invests across a wide range of transaction types including private company recapitalizations, divisional carve-outs and going-private transactions. Accel-KKR is headquartered in Menlo Park with additional offices in Atlanta and London.

Reapit Leadership

Gary Barker, Chief Executive Officer, Reapit Group

Gary is responsible for driving vision, overall direction and strategy. As a member of the Reapit management team, he has helped the business become the market-leading platform that it is today. He is extremely passionate about delivering the very best in customer service to the Reapit client base. Previously, Gary was with Countrywide where he held various senior roles in both Finance and IT. Prior to Countrywide, Gary was a European Business Analyst and Consultant for Ingram Micro, covering Scandinavia and Germany. Gary joined Reapit in 2007 and has been in the property industry for over 20 years.

Jeff Wylie, Chief Financial Officer, Reapit Group

Jeff is responsible for finance and reporting, HR, taxation, budgeting and business planning and is heavily involved in all group M&A. Previous roles include CFO of Kana Software Inc, an Accel-KKR backed CRM software business that was acquired by Verint Systems for over $500 million in 2014, and CFO at Meridio, acquired by Autonomy in 2007. He has also worked as part of EY and IBI Corporate Finance. Jeff is a Chartered Accountant with 30 years’ experience within the software, corporate finance and venture capital industries. Jeff joined Reapit in early 2018.

Daniel Weisbeck, Chief Marketing Officer, Reapit Group

Daniel is responsible for brand communication and marketing strategy for the Reapit Group. He joined Reapit from Spider Marketing, where he was a founding partner and marketing consultant for technology brands such as and Avaya. Prior to Spider Marketing, Daniel served multiple roles at mobile web software provider Netbiscuits including the role of Chief Marketing and Product Strategy Officer. Earlier he served as a VP of Marketing for Polycom, a global telecommunications company. Daniel’s career spans over 30 years, working with global brands and managing marketing teams around the world to promote technology products. A native of the US, Daniel moved to London over 20 years ago and now calls the UK home. Daniel joined Reapit in 2018.

Matt Goddard, Chief Product Officer, Reapit Group

Matt oversees the research & development of Reapit’s platform and products. Previously, Matt worked for Foxtons for almost 10 years – working his way up from entry-level graduate to Head of Department. Matt recently returned from a six-month secondment in Melbourne, where he helped launch Reapit’s Property Management solution to the Australian market. Matt joined Reapit in 2012 and has worked in proptech for over 15 years.

Paul Starkey, Chief Commercial Officer, Reapit Group

Paul is responsible for the technology partner programme responsible for building an ecosystem of technology partners who integrate with the Reapit RPS Platform to deliver extended functionality and choice for our customers. Paul has previously held delivery-focused roles at Reapit and, prior to joining the Reapit Group, was responsible for business and IT relationships in a number of corporate organisations. He held multiple positions at Countrywide over seven years, with considerable time spent in the London and premier estate agency divisions of the business. Paul joined Reapit in 2015.

Richard Day, Service Director, Reapit Group

Richard is responsible for support and providing training in delivery of service, ensuring the right strategy is in place to receive the best service. Previously, Richard worked with a number of blue chip organisations within service and support roles. Richard’s last role prior to Reapit was with RWE Power, where he was responsible for managing the service relationship between business units and the IT organisation, as well as service desk and field service functions. Throughout his career, Richard has been involved in the delivery of change and transformation, leading an approach which focuses on team members. Richard joined Reapit in 2013.

Cheryl Newton, Human Resources Manager, Reapit Group

As Human Resources Manager, Cheryl is responsible for all people related matters for the Reapit UK team. She has previously held HR roles within the hospitality industry – from hotels, to theatre, to contract catering – dealing with a huge range of HR, training and health & safety situations over a period of twenty years. Cheryl holds a first degree in Hotel Management and a Master’s degree in HR. She shares a great deal of passion for her role and the connection with employees that it brings. She embraces change and is welcoming new HR challenges that situations such as Brexit and the changing dynamics of the 21st century work environment will bring. Cheryl joined Reapit in 2017.

David Sloane, Chief Operating Officer, Reapit Australia

David heads the Reapit APAC business based in Melbourne Australia. He manages a team of sales, professional services and support for Reapit customers in APAC. For more than a decade prior to joining Reapit, David’s career focused on property technology, including property advertising, CRM and agency operations. David previously held a position as a member of the executive team at RUN Property which, at the time, was Australia’s largest independent estate agency enterprise. He graduated with an MBA from Melbourne Business School in 2008. David joined Reapit in 2013.


Get a demo

£4bn in lost agency commission

We studied over 100,000 properties that came off the market in 2017.